Corteiz x Nike Announcement Image

What Is Guerrilla Marketing? Who Does it Best?

Who are Corteiz?

Corteiz is a well-followed streetwear brand from West London, established in 2017. The brand is run by Clint, who previously owned "Cade On The Map." Corteiz takes an unconventional approach to marketing, with a private e-commerce site and no press interviews. Despite this, the tight-knit community it has built has resulted in a significant increase in worldwide searches for the brand.

"Unconventional Marketing"

What is unconventional marketing you ask? Unconventional marketing is a fresh approach to promotion that breaks away from typical marketing methods. It aims to be unique and stand out, using creative strategies to reach and engage customers in a crowded market. Examples include guerrilla marketing, viral marketing, and influencer marketing. Essentially it can be many things, over recent years this style of marketing is taking startups by storm. power of social media organic brand growth and reach is pretty much endless. Corteiz takes advantage of guerrilla marketing and is probably one of the best brands to do it in the UK so far.

Unleash the Power of Guerrilla Marketing: Surprising Tactics for Maximum Impact

Coretiz 99p Cargo Sale
Corteiz 99p Cargo Sale

Guerrilla marketing is a unique approach that leverages creativity and surprise to capture consumer attention and interest. It can take many forms, such as street art, flash mobs, and unexpected events or installations, and can be highly effective in generating buzz and brand awareness. The success of guerrilla marketing often depends on its ability to create a memorable and shareable experience, which can lead to viral marketing and increased brand recognition.

In conclusion, guerrilla marketing can be a powerful tool for businesses looking to promote their products or services in a unique and impactful way. Its cost-effectiveness and potential for viral impact make it an attractive option for businesses of all sizes. When executed successfully, guerrilla marketing can help build brand identity, increase consumer engagement, and drive sales.

From An Idea At Home In 2017... To A Nike Collab.

Corteiz x Nike Air Max 95 Preview
Corteiz x Nike Air Max 95 Preview

In recent updates, Corteiz have announced a collaboration with Nike. In true Corteiz style, it featured nothing more than a tease "Nike x Corteiz" featured on the building of London's NikeTown via Instagram. First images have teased an iconic Air Max 95 showcasing their first design.

Da Great Bolo Exchange
"Da Great Bolo Exchange"

In the span of such a short time, Corteiz have guerrilla marketed their way up to the top, from 99p Cargo Sales all the way to "Da Great Bolo Exchange" which featured customers swapping their high-end puffer jackets in exchange for the Corteiz Bolo Jacket, which raised a whopping £16,000 worth in jackets received and all donated to the homeless.

I am personally very excited to see what other crazy ideas Clint and Corteiz have in store for 2023. Although, they're so far up in their journey and what they have to offer, but it's still very safe to say that it's just the beginning.

This is something that us at Rogue Villains have truly been inspired by, Corteiz have constantly changed the scope and dynamic of how to set the tone for a successful brand and how to setup the perfect community that you would feel proud representing you.

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